Long Pearl Necklaces for Mariko

Have just finished a nice range of long necklace for Mariko in South Perth and wanted to share some with you. I’ve added a few matching earrings too. These items will soon be available. Will keep you posted


Julleen – A Case Study by Hotfrog – worth sharing again.

This is a write up by Hotfrog about Julleen that was written a few years ago, I thought it was worth sharing again

Julleen Logo
     Julleen Logo

Julleen Pearl Jewellery Designs looks to Hotfrog to help launch the brand to a wider market

With almost 3.5 million unique users visiting the site every month, Hotfrog is quickly becoming the business tool of choice for small-to-medium sized businesses across Australia. Perth-based label, Julleen Pearl Jewellery Designs is one such company effectively utilising Hotfrog and experiencing increased success as a result. Director and designer Julia Ray has been with Hotfrog since it was first established in 2005 and now, six years on, credits a staggering 90 percent of the label’s online sales leads made through Hotfrog referrals.


Julleen Pearl Jewellery Designs is a company born out of a passion for pearls. Following a decade in Indonesia, Julia developed an interest in jewellery making which, thanks to the support from her admiring friends, quickly gave her the confidence to expand her love of pearls beyond a hobby. She began selling her own unique sterling silver and pearl designs to the likes of Duty Free Indonesia and as a result of her success overseas Julia was able to establish her label, Julleen Pearl Jewellery Designs, locally upon her return to Perth in 2000.


With the wholesale side of the business growing steadily, Julia needed to incorporate a consumer focus into the business plan in order to maintain steady growth across a broader market. To do so, Julia recognised that Julleen Pearl Jewellery Designs needed its own identity as a brand. Noticing the growing popularity of online shopping sites, Julia established her very own e-boutique and with the help of her son’s design-savvy friend, created a more professional image and re-launched the new look label online, making it accessible and appealing to the wider online consumer market. Having never explored the possibilities of an online business — and with minimal funds — Julia needed to source marketing tools that would suit her needs.


Upon searching for free online business listings in 2005, Julia stumbled upon Hotfrog and within a few days, Pearl Jewellery Designs was listed and a long-standing relationship with Hotfrog as the chosen service to help market her business was established. As both companies have grown, so has the ability for Julia to update her Hotfrog profile at no cost, a feature which she says has allowed her to utilise the service as more than just an online listing, becoming a second website for her business. “Online marketing is a learning experience, you try something new, you monitor the reaction and either do it again or tailor it to make it work better”, says Julia.


With 90 per cent of all online business leads generated through Hotfrog, Julia is open about how much Hotfrog has contributed to her business success. “Hotfrog has been very rewarding and has opened so many doors for my business.” Being online has allowed Julleen Pearl Jewellery Designs to extend its client-reach beyond Western Australian borders and as far as the UK where she is now beginning to establish a small following. As a result of the growing business’ success, Julia, just this weekend, launched her new label Julleen Bridal, at Perth’s premier bridal exhibition, where her new label was the sponsor of the fashion stage and where she christened her new bridal E boutique called My Bridal Jewellery, and Hotfrog as always, is her first port of call. “Hotfrog is a very powerful tool for internet marketing…I recommend it to everyone and anyone who is starting their own business.

Hotfrog URL:


Huge Gemstone Cocktail Rings are at Crazy Prices

Just what we all like, during sale time, reduced prices ….PLUS getting a 20% discount on top. Right at this very moment, we have crazy prices for many of our huge cocktail rings. As you know the 4 day sale is for 20% off everything in the store, until 29th April. We are doing this for Mother’s Day…but…wouldn’t it be a great idea to take advantage of these great prices to get something for yourself also ? This is definitely the best time purchase products you have your Julleen Jewellery wish list.



My Pearl Centipede.

Centipedes are not the most endearing of creatures but  in Chinese  beliefs these little creatures are lucky. Especially lucky for gamblers, they say. Centipedes are also used in Chinese medicine. My love of pearls has also lead me to a path of appreciating Chinese astrology, Feng Sui, Chinese medicine and myths. Especially the myths! Hence my other pearled creatures written about February 1st. In Primal Astrology, Centipedes have the tropical sign of Gemini and are born in the Chinese Zodiac’s year of the sheep. I was fascinated to read of some very famous Centipedes – Sir Arthur Conan Doyle (5/22/1859), Nicole Kidman (6/20/1967), Malcolm McDowell (6/13/1943) and Harriet Beecher Stowe.(6/14/1811). Wracking your brains yet, who are some of these people. Sir Arthur was the author of Sherlock Holmes and Harriet Beecher Stowe wrote Uncle Tom’s Cabin and of course Malcolm McDowell is most remembered by the weird and wonderful movie A Clockwork Orange. I figure everyone knows Nicole so no need to expand there. All these amazing people are communicators and are indeed Centipedes.

The body shape of a centipede was perfect to make a pearled spine. As luck would have it a line of pretty button pearls was perfect for his body line and I added a two pronged tail. The outcome is somewhat more attractive as a pearl pendant than an actual centipede and am proud of it. Anyway as much as I like the idea of it being a good luck sign, I would rather carry a luck charm like this than the real thing. How about you?

Pearled Centipede
Pearled Centipede

IMG_5329 IMG_5330

Buy it here : or at Woody Nook Winery Margaret River.


In many cultures centipedes were used to help treat snake bites. They are said to bring gamblers luck, general good luck.


Chinese symbols for centipede.



  • Sarah Ramos (5/21/1991)
  • Robyn (6/12/1979)
  • Pete Wentz (6/5/1979)
  • Jesse Bradford (5/28/1979)
  • Nicole Kidman (6/20/1967)
  • Mia Sara (6/19/1967)
  • Max Casella (6/6/1967)
  • Anderson Cooper (6/3/1967)
  • Noel Gallagher (5/29/1967)
  • Glen Rice (5/28/1967)
  • Tim Berners-Lee (6/8/1955)
  • Sandra Bernhard (6/6/1955)
  • Dana Carvey (6/2/1955)
  • Connie Sellecca (5/25/1955)
  • Rosanne Cash (5/24/1955)
  • Newt Gingrich (6/17/1943)
  • Joan Van Ark (6/16/1943)
  • Malcolm McDowell (6/13/1943)
  • Joe Namath (5/31/1943)
  • Sharon Gless (5/31/1943)
  • Leslie Uggams (5/25/1943)
  • Gary Burghoff (5/24/1943)
  • Martin Landau (6/20/1931)
  • Marla Gibbs (6/14/1931)
  • Carroll Baker (5/28/1931)
  • Louis Jourdan (6/19/1919)
  • Pauline Kael (6/19/1919)
  • Gene De Paul (6/17/1919)
  • Muzaffer Tema (6/15/1919)
  • Gene Barry (6/14/1919)
  • Robert Merrill (6/4/1919)
  • Jay Silverheels (5/26/1919)
  • Rosalind Russell (6/4/1907)
  • John Wayne (5/26/1907)
  • Sir Laurence Olivier (5/22/1907)
  • Dorothea Lange (5/26/1895)
  • Douglas Fairbanks, Sr. (5/23/1883)
  • Sir Arthur Conan Doyle (5/22/1859)
  • Harriet Beecher Stowe (6/14/1811)

The beautiful Ms Duboir ring is again in stock

Wow! How about this latest version of the Ms Duboir series. This is one of the prettiest gemstone and most divine settings we have made to date. As our most  popular colour in this series, the pale Lemon Citrine looks like a giant yellow emerald cut diamond and continues to be one of the most regal of all our ring designs. If this looks big it is because it is huge (+/-) 19 x 13 mm. I thought the popularity perhaps it was due to the similarity of the diamond ring worn by Kym Kardashian for her first marriage but I think the sheer beauty of this ring  is what makes this so very special.

Kym.Kardashian kym

Although the original gemstone in our very first series, was cut in the step cut, this new generation is facetted even more. This cut is known as the emerald cut, rather than the less facetted step cut. The blueprint below shows you the actual way a step cut is used and so as you can see, by the unboxed image of the actual ring, our latest lemon citrine stones, have more layers. This is why there is is even more sparkle than earlier models and is much more vibrant. See if you agree.

shapes I must say I wear mine nearly every day.



Pastel Pearls for Bridesmaids

I have heard from so many brides that it’s virtually the last thing you think of, but when it comes to the point, what on earth can a girl chose for her own bridesmaids’  jewellery and seem, as if she is not going “all brideszilla” as she really does not want her bridesmaids showing her up on her own special day. This is not actually verbalized …but the future bride is definitely thinking of it.

When looking for a good jewellery set for bridesmaids how about something in pastel colourings. Many of us know the lovely pink version of the drop weave design…but the aqua although a less well known set, called Christina is a true sweetie. This design looks stylish but not too over powering.  I know on the day of the wedding a bride should be the centre of attention. Did you know that when you have bridesmaids who wear classy jewellery it actually flatters the bride herself. It really makes the entire bridal party look their very best. For $150 I believe this set is just perfect.

VO027_09_SETPink Pearl Jewellery Set




Christine Baranski wears the Julleen Style Double Earring on The Good Wife

I think that gorgeous woman Christine Baranski, who pays Dianne on the Good Wife, has so much style and natural grace and enjoy seeing her each week and watch out to see what jewellery she wears. I want to share with you our very popular double pearl earring, which we first made several years ago and which the character Dianne was wearing on the Good Wife this week. Divine!

christine.baranski EC009_Miss Julleen


I love collecting images of striking women wearing pearl jewellery, I have a channel on You Tube with a video celebrating some of my treasured collection of some amazing women during history wearing pearls. Tonight I was absolutely bursting with pride when I saw Christine wearing this earring style on the show. Here’s how wonderful she looks wearing a three stranded peal necklace but best of all the Julleen style pearl earrings.


Carnelian stone used for ancient seals.

More interesting images for carnelian, scenic jasper and coral, one of the reddish gemstones listed for March. In ancient times, Agate and carnelian were often used to create seals for high ranking individuals who’s image was carved onto the stone and made usually into a ring and worn at all times. Mark Anthony’s seal, is very appealing and I was delighted to see it was made from Carnelian, as we have discussed before the most popular stone used for great warriors. Mark Anthony’s profile shows his nose was broken at some time and his hair was worn fashionably short and he was certainly considered quite the handsome man in those days. It’s remarkable that his image lives on today, thousands of years after his death. This shows the endurance of some semi precious gemstones, particularly agates and carnelian. Carved seals were a status symbol and were used by stamping the concaved profile image of it’s wearer onto a blob of hot wax which sealed a document.

If the wax was was unbroken when received, this was absolute proof, that the messenger and therefore no one, had read it and that indeed, it came directly from the sender. Below are more images of Julleen designer pendants and earrings made with carnelian, water agates, scenic jasper, red coral and red jasper.

Jasper.Mark.Antony Coral.Trivia P700K.01 P700XL



Aries the god of war! Battles brew in Australian politics today.

March 21st  sees the beginning of the time of Aries. Wow what an opening day for the god of War, seen in our own Australian parliament today with the Gillard/ Rudd battle. Talking about gemstones seems all too tame but that’s what I like to do best.

The stones for Aries (March 21 – April 20) are Bloodstone and Carnelian. For the birth month of March, Jasper along with Bloodstone (the blood red blotches of iron oxide found in Green Jasper) are recognized gemstones. Carnelian along with Amber, Agate and Jade, are the related gemstones for the chest and lungs. Many of the gemstones were worn as talisman not ingested of course. Under illnesses, I found listed in one of my gem reference books and drawn from the learned and ancient writings of Pliny, Theophrastus, Galen, Camillus, Leonardus and others, the Gemstone for bad temper (can you believe it) is Carnelian. So if you suffer from bad temper which I confess I do at times, then Carnelian is the stone for us. Below are some of the jewellery designs I have created for the Julleen label, using Jasper, Carnelian and Red Agate, with some water Agates which for me, as an artisan, are so wonderful to work with. Lastly, I added an interesting illustration of Aries the Greek god of War.

Img_5132 JD833 ND021.01 ND023 P701_02 CAL001Img_5133 Ares-greek-god-war-character-design